thirteen movie poster trends that are here to stay and what they say about their movies
1. Tiny People On the Beach, Giant Heads in the Clouds
These movies are always sappy dramas. Do not allow you to be mislead by the trailer or calibre of the people involved into thinking otherwise. The protagonist/his little brother/father and/or love interest is very likely to end up dead. You probably should keep your tissues handy because you’ll cry tears of sorrow, tears of joy, tears because you just wasted 13 dollars on this movie. This sort of poster is inevitably used for anything that involves Nicholas Sparks.
2. Sexy Back (Most Likely to Contain Weaponry)
3. Back to Back
These poster are used for rom-coms that lean more on the comedy side of things. You shall not go into these with high expectations, especially if you already spied Kate Hudson or Reese Witherspoon on the poster.
4. The Bed
5. I’ve Got My Eye On You
6. Nature is Blue
8. Run For Your Life
Apparently all action heroes run through the same blue-lit, narrow alleyway when trying to escape/catch the bad guys. It’s also possible that graphic designers just re-use the same stock image of the running guy over and over again. The movies themselves are pretty similar to the Black/Orange ones except that all the explosions have been replaced with angst.
9. Legs Wide Spread
10. Is That Your Face Or Are the Drugs Kicking In?
You’ll notice the attempt of originality here even with the Dali (NSFW) rip-off. This means that you’ll have to tread carefully here. It’s very likely that the filmmakers think they’re brilliant and original, regardless of reality.
11. The Red Dress Never Goes Out of Fashion
Women in red dresses are sexy and are going to sell tickets. It’s an enduring trend. Warning for the faint-of-heart: These movie will feature women in prominent roles. Maybe even downsized WHORES OF BABYLON. So….
12. The Rip-Off
13. Text In Your Face
This trend is fairly new, so this is basically a lot of bandwagon marketing. But in this case the typeface and the way it’s arranged on the poster at least gives you an idea of the amount of artistic pretention involved.
So here’s a handy guide:
What the text looks like: What it means: What movies: any sort of Trajan-type of font this movie is super-commercial Thor, Fracture shitty lettering/arrangement/spacing or hand-writing high likelihood of suck Urban Legends 2, The Spirit, that Uma Thurman movie, The Adjustment Bureau, Morning Glory the movie title is as large or larger than the tagline mediocre mess unless it involves Tilda Swinton Rambo, The Player, Prince of Persia, Brotherhood, Salt, I’m Here, Brotherhood the text does not cover the face properly the movie will be equally half-assed The Informant, Australia uses the Futura typeface attempt to appear cutting edge by ripping off Barbara Kruger or simply bandwagoning. These movies want all the awards. The Social Network, The King’s Speech Tilda Swinton is mentioned on the poster Tilda is a goddess and can do no wrong Michael Clayton, I Am Love
Have You Ever Noticed That All Movie Posters Look the Same?
I love this. Someone noticed that movie posters are always the same and collected them to prove it.
Some of the design clichés are hilarious, like Tiny People On the Beach With Giant Heads in the Clouds or Legs Wide Spread.