Apple held its grand opening of the new Apple Store in NYC’s Grand Central Terminal this morning, and it was a crazy scene.

The store opened at 10 AM with a ton of fanfare, with hundreds of red-shirted Apple employees crowding the top of the stairs to greet fans. Some of the customers had been waiting in line for more than a day. The people were herded into the store in small groups, as a giant throng of press scurried around snapping pictures.

We were among them, so check out all the craziness that we saw: